4/20/2016 0 Comments
What happens to shelter dogs when they receive good training and are fed a healthy diet? “Almost anything!” says award-winning dog filmmaker and author Larry Kay. To show the world exactly what he meant by this, Kay teamed up with Halo, Purely for Pets, and created, P.I. Woof, action-comedy short film starring talented shelter dogs from Pet Orphans, a rescue organization based in Southern California.
For P.I. Woof, Kay uses movie technology to immerse shelter dogs in his animated world. The title character is a wisecracking hero, P.I. Woof, performed by Trusty, a six-year-old mutt who was sheltered at Pet Orphans for more than a year before being adopted by shelter employees and becoming one of the first graduates of Kay’s filmmaking project.
P.I. Woof’s sidekick is Eight the Cat, so named because she has only eight lives, instead of a cat’s so-called nine lives. Eight is performed by Jane, a five-year-old shelter alum.
The film’s villain is an animated reptile “mutt” named Weevil, who insists that he is a purebred Tyrannosaurus Rex. Kay explains, “Weevil is a bully who hates mutts even though he is one.”
In this premiere episode, titled “Smellbound,” P.I. Woof must rescue shelter dogs who have been brainwashed by Weevil.
The project began when Kay wondered: what happens when you train shelter dogs like movie dogs? “One of the biggest reasons that shelter dogs don’t get adopted is lack of training,” he explains.
In the past year, Kay and his filmmaking team have made short web films featuring more than 35 shelter dogs at Pet Orphans. Most dogs begin filming with little or no training and are transformed by the filmmaking experience into pets that are ready to be adopted. P.I. Woof is the first longer film Kay’s team has developed. All animal actors who appear in P.I. Woof have now found forever homes.
Halo, which donates more than 1.5 million bowls of healthy, nutritious food to homeless pets every year, knows that high quality nutrition can make a big difference in a shelter pet’s adoptability. In fact, in a survey of 85 shelter professionals, 75 percent said the quality of Halo pet food “definitely helps” dogs and cats get adopted.
Since the project’s inception, Halo has donated 30,000 bowls of healthy, natural food to feed the dogs and cats at Pet Orphans to help them find their forever homes.
Pet Orphans President Suzanne Allison knows first hand how the nutritious Halo diet makes an impact on the pets in their care. “The quality of Halo food gives Pet Orphans’ rescues more energy, shinier eyes and brighter coats making them easier to adopt.”
Kay knew Halo would be the right sponsor for the premiere of the series. “Halo has superior pet food and the company generously supports pet shelter adoption programs. So, we naturally share a lot of common ground,” he says.
David Yaskulka, Halo’s vice president of marketing communications, agrees. “We strive to help homeless pets look, feel and act their very best, and get them adopted as soon as possible. That’s why we partner with Freekibble.com to donate Halo Spot’s Stew to exemplary shelters like Pet Orphans,” he says. “This film shines a light on how amazing shelter pets can be.”
Kay is the award-winning coauthor of Training the Best Dog Ever, #1 best-selling dog training book on Amazon Kindle. He created and produced Animal Wow, the award-winning dog care DVD for kids. His animation writing credits include TV cartoons for The Pink Panther and computer games for Disney and The Muppets.
Halo has a track record of promoting rescue and adoption through film. The company sponsored “Shelter Me,” a PBS special dedicated to showcasing shelter dogs and the incredible lives they lead, as well as their own “Rescue Film” series, of 4 films starring the Olate Dogs, winners of America’s Got Talent. Halo also sponsored the Humane Society of the United States’ video campaign, “Meet My Shelter Pet,” a series of videos featuring celebrities and their adopted pets.
ABOUT HALO, PURELY FOR PETS
For over 30 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo, America’s Best Loved Holistic Brand, believes nutrition is the single most important factor in the quality of a pet’s life. When you choose Halo, we feed it forward, donating over 1.5 million meals to shelter pets annually, in partnership with Freekibble.com. Ellen DeGeneres – a long time Halo customer – became part owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp program. Halo sponsored the acclaimed PBS series “Shelter Me,” the Olate Dogs Rescue Tour, LoveAnimals.org, the Humane Society of the United States Pets for Life program, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Sprouts, PetSmart Canada, and other find pet specialty and natural food stores. Learn more at www.halopets.com.
ABOUT POSITIVELY WOOF
Positively Woof is Larry Kay’s platform for launching innovative pet media and cause marketing programs that support animal shelter projects. With 2,000,000 Facebook fans, select sponsors and strategic partners, Positively Woof publishes new videos and distinctive blog posts every week. Larry’s unique background as an award-winning dog author and filmmaker, and as an online media product manager and creative strategist for Fortune 100 media companies and startup ventures make Positively Woof a compelling voice and vision in pet media.
ABOUT PET ORPHANS OF CALIFORNIA
Pet Orphans is a 501 (c) (3) charitable organization dedicated to the advancement of companion animal welfare and to combating overpopulation, abandonment and the need for euthanasia. We have been rescuing, rehabilitating and rehoming animals in loving "forever homes" for 40 years. POSC provides broad community support through our Humane Education program, and our diverse client services (medical/financial, spay/neuter, training assistance, and counseling to encourage responsible pet guardianship and reduce animal abuse.) http://petorphans.org
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