Shelter Pet Project launches Social Paws just in Time to celebrate National Best Friend's Day - June 8th!

Find Your Own BFF in At a Shelter Or Rescue!

June 8th is National Best Friend’s Day and if you are like me when you say BFF one thing comes to mind, my dog, Leo. He is my perfect little, lovable, loyal mate but Leo was once just one of the six to eight million dogs and cats that wind up in shelters or rescues each year.

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How lucky am I to have found him, but only about half of the animals waiting for homes will ever find their own BFF.  That’s why this year, to celebrate, National Best Friend’s Day, the Ad Council’s, The Shelter Pet Project, has launched their latest campaign, Social Paws, transforming real shelter pets into social media mavens in hopes that they will increase the number of pet adoptions, because everyone needs a best friend. Check out this cute video they put together to help spread the word and don’t forget to celebrate your furry, best friends tomorrow!

Shelter Pet Project - Social Paws 30s - Final - H.264 from Mayer & Associates : Pet Dish on Vimeo.

About the Shelter Pet Project

The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council. Our goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. We do this by breaking down misconceptions surrounding shelter pets and communicating that “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”